This article was first published in 2002. The author, a longtime Times photographer, died on Saturday.
I STARTED photographing people on the street during World War II. I used a little box Brownie. Nothing too expensive. The problem is I’m not a good photographer. To be perfectly honest, I’m too shy. Not aggressive enough. Well, I’m not aggressive at all. I just loved to see wonderfully dressed women, and I still do. That’s all there is to it.
As a kid, I photographed people at ski resorts — you know, when you got on the snow train and went up to New Hampshire. And I did parties. I worked as a stock boy at Bonwit Teller in Boston, where my family lived, and there was a very interesting woman, an executive, at Bonwit’s. She was sensitive and aware, and she said, “I see you outside at lunchtime watching people.” And I said, “Oh, yeah, that’s my hobby.” She said, “If you think what they’re wearing is wrong, why don’t you redo them in your mind’s eye.” That was really the first professional direction I received.
I came to New York in 1948 at 19, after one term at Harvard. Well, Harvard wasn’t for me at all. I lived first with my aunt and uncle. I was working at Bonwit’s in the advertising department. Advertising was also my uncle’s profession. That’s why my family allowed me to come here and encouraged me to go into the business. I think they were worried I was becoming too interested in women’s dresses. But it’s been my hobby all my life. I could never concentrate on Sunday church services because I’d be concentrating on women’s hats.
While working at Bonwit’s, I met the women who ran Chez Ninon, the custom dress shop. Their names were Nona Parks and Sophie Shonnard. Alisa Mellon Bruce was the silent partner. Those two women didn’t want me to get mixed up in fashion either. “Oh, God, don’t let him go near it.” You have to understand how suspect fashion people were then.
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A young Mr. Cunningham making a hat in 1954. He closed his shop when women’s style became less formal. Credit Anthony Mack
But finally, when my family put a little pressure on me about my profession, I moved out of my uncle’s apartment. This was probably in 1949.
I walked the streets in the East 50’s, looking for empty windows. I couldn’t afford an apartment. I saw a place on 52nd Street between Madison and Park. There was a young woman at the door, and I said: “I see empty windows. Do you have a room to rent?” She said, “What for?” And I said, “Well, I’m going to make hats.” She told me to tell the men who owned the house that I would clean for them in exchange for the room on the top floor.
So that’s where I lived, and that’s where my hat shop was. Elizabeth Shoumatoff, the artist who was painting President Franklin D. Roosevelt when he died, brought in Rebekah Harkness, Mrs. William Hale Harkness. She and the ladies from Chez Ninon sent clients over. They had to climb all those stairs, and the stairs were narrow. The place had been a speakeasy in the 1920’s. There was a garden in the back with a lovely old Spanish fountain, all derelict. That’s where I had my first fashion show. The only member of the press who came was Virginia Pope of The Times. I got to know her very well years later — saw her almost every Friday for tea. But anyway, her rule was to go herself to see any new designer. So there was this lovely, gracious lady at my first show, and the next day in The Times there was a little paragraph: “William J.”
See, I didn’t use my last name. My family would have been too embarrassed. They were very shy people. This was maybe 1950.
To make money, I worked at a corner drugstore. At lunchtime, I’d stop making hats and run out and deliver lunches to people. At night, I worked as a counterman at Howard Johnson’s. Both jobs provided my meals, and the dimes and nickels of my tips paid for millinery supplies.
Society women were coming to get hats. It was a good education, but I didn’t know it. I didn’t know who these people were. It didn’t mean anything to me. And then, of course, you get to realize that everybody’s the same.
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Anna Wintour, left, in Christian Dior, and Diane von Furstenberg in 2002. Ms. Wintour was one of Mr. Cunningham’s muses. Credit Bill Cunningham/The New York Times
I made hats until I went into the Army. I was drafted during the Korean War. When I came out in 1953, I was still looking for empty windows. I found one on West 54th.
John Fairchild had just come back from Paris to run Women’s Wear Daily in New York, and he knew the ladies of Chez Ninon. John said to me, “Why don’t you come and write a column for us.” Of course, the ladies at Chez Ninon were thrilled: “Oh, good, get him away from fashion. Make him a writer.” They didn’t realize what John was really up to. He thought, Now, I’ve got the inside track on the clients at Chez Ninon, which was every Vanderbilt and Astor that there was. Plus Jackie Kennedy.
What John didn’t realize was that the people at Chez Ninon never discussed the clients. Private was private.
I had never written anything, but John was like that. He wanted to turn everything upside down. He just said, “Write whatever you see.” He was open to all kinds of ideas — until I wrote a column about Courrèges. When I saw his first show, I thought, Well, this is it.
But John killed my story. He said, “No, no, Saint Laurent is the one.” And that was it for me. When they wouldn’t publish the Courrèges article the way I saw it, I left. They wanted all the attention on Saint Laurent, who made good clothes. But I thought the revolution was Courrèges. Of course, in the end, Saint Laurent was the longer running show. So Fairchild was right in that sense.
After that, I went to work for The Chicago Tribune, for Eleanor Nangle. She had been there since the 1920’s. A wonderful woman. The best of the best. The Tribune had an office in New York, in the Times building. One night, in about 1966, the illustrator Antonio Lopez took me to dinner in London with a photographer named David Montgomery. I told him I wanted to take some pictures. When David came to New York a few months later, he brought a little camera, an Olympus Pen-D half-frame. It cost about $35. He said, “Here, use it like a notebook.” And that was the real beginning.
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Anna Piaggi, one of Bill Cunningham’s muses, in 1984. Credit Bill Cunningham
I HAD just the most marvelous time with that camera. Everybody I saw I was able to record, and that’s what it’s all about. I realized that you didn’t know anything unless you photographed the shows and the street, to see how people interpreted what designers hoped they would buy. I realized that the street was the missing ingredient.
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